When it comes to marketing techniques, there are two main options; traditional marketing and digital marketing. Traditional marketing has been popular for many years, whereas digital marketing is a new concept within the industry. These two different approaches to promoting a business each have their own positives and drawbacks, so it can be difficult to know which is the most effective option. Keep reading for a comparison between traditional marketing and digital marketing.
Traditional Marketing Methods:
Traditional marketing refers to the conventional marketing techniques that have been used since the concept of advertising came into fruition; these techniques are probably the ones that spring to mind when you hear the word advertising. Often, traditional marketing techniques are what’s known as mass marketing, meaning the advert is shown to everyone instead of placing it in front of the brand’s target market. There are a range of different options when it comes to traditional marketing. However, some popular conventional methods include:
- TV adverts
- Radio adverts
- Print campaigns (newspapers and magazines)
- Direct mail
- Billboard/ Signage adverts
- Event sponsorship
- Promotional items
- Exhibitions and events
Digital Marketing Methods:
Digital marketing is a newer concept that began to evolve with the growth of the internet. The concept of digital marketing revolves around advertising products or services through digital channels in order to reach consumers. Digital marketing can be mass marketing, but it can also be targeted; online adverts and recommendations will come up depending on the search history, location and interests of a certain person. There are many different tools, applications and websites that help businesses with their digital marketing strategy, so there is something to suit any budget. Some of the most popular digital marketing methods are as follows:
- Social media marketing (SMM)
- Search engine optimisation (SE0 services by SEO Shark company)
- Email marketing
- Pay per click advertising (PPC)
- Display advertising
- Content marketing
- Affiliate marketing
Traditional Marketing Pros & Cons:
There are positives and negatives when it comes to anything, and the same can be said for traditional marketing methods. However, it is important to consider the pros and cons in order to get an understanding of how the methods are useful and what their downfalls are
|· Many methods are mass marketing, meaning they reach a broad demographic and ensure lots of people see the advert.
· The techniques have been widely used for years and the methods have been proved successful.
· It is not reliant on consumers having access to the internet
|· It can be extremely expensive. Many traditional methods such as TV, radio and print ads require lots of time and equipment making it costly.
· It does not usually target individuals, only general groups or areas. So it might be wasted on people who aren’t interested
· It is hard to track the success. It’s impossible to determine how many people watched an advert or saw a billboard so it can be hard to determine how effective it was.
Digital Marketing Pros & Cons:
Although digital marketing is a newer concept, it is not perfect and has its own range of positives and negatives. In order to understand digital marketing and its effectiveness in the industry, below are some of its positives and negatives.
|· It is cost effective. Many digital marketing channels are free or cheap to use, making it a sensible financial option.
· It is easy to measure how successful the campaign was due to Google Analytics and seeing how many likes, shares and comments it received.
· It helps to not only sell products, but to build a brand and enhance the brand image.
|· It allows for anyone to comment and give negative feedback.
· It requires experts to understand the regulations made by search engines.